Privacy Policy

1Information We Collect

We may collect the following personal information:

• Full name
• Phone number (including mobile number for SMS communications)
• Email address
• Mailing address
• State of residence
• Age and date of birth (for insurance quoting purposes)
• Insurance coverage preferences and needs
• Communication preferences
• Any information you voluntarily submit through our forms or messaging

How We Collect It

We collect information when you:

• Fill out forms on our website or landing pages
• Request a quote or service
• Schedule an appointment
• Opt in to receive SMS/text messages
• Download our Family Protection Checklist
• Communicate with us via phone, email, or chat
• Interact with our ads or marketing campaigns on Facebook, Instagram, or other platforms

2How We Use Your Information

We use the information we collect to:

• Provide insurance quotes, consultations, and services you request
• Send appointment confirmations, reminders, and follow-up communications
• Deliver the Family Protection Checklist and other requested resources
• Send promotional and marketing communications about our insurance products (with your consent)
• Respond to your inquiries and provide customer support
• Improve our website, services, and marketing effectiveness
• Comply with applicable laws and regulations

3SMS / Text Messaging Opt-In & Program Details

How We Obtain Consent

We only send SMS messages to individuals who have explicitly opted in to receive text communications from us. Consent is obtained through:

• Website forms with a clearly visible SMS opt-in checkbox
• Appointment booking forms
• Lead/contact forms on our website or landing pages
• Facebook Lead Ads with explicit consent language
• Verbal consent during phone or in-person consultations

Types of SMS Messages We Send

• Transactional: Appointment confirmations, reminders, and scheduling updates
• Promotional: Insurance product information, coverage options, and offers
• Service: Follow-up on quote requests, checklist downloads, and inquiries
• Support: Responses to your questions and customer service communications

Message Frequency & Rates

Message frequency varies based on your interactions. You may receive up to 5 messages per month. Message and data rates may apply based on your mobile carrier plan.

How to Opt Out

Reply STOP to any message to unsubscribe. You will receive one final confirmation message and no further messages will be sent. To re-subscribe, contact us or opt in again through our website.

How to Get Help

Reply HELP to any message or contact us at [email protected] or +1 601-297-2490.

4No Sharing of SMS Opt-In Data — CRITICAL

Your mobile number and SMS consent data will only be used for:

• Responding directly to your requests
• Providing insurance and policy-related services you have requested
• Sending transactional or service-based communications
• Compliance and operational purposes

Text messaging originator opt-in data and consent will not be shared with any third parties, with the sole exception of trusted service providers that help us deliver messaging services (such as our CRM platform, Go High Level), and only for operational purposes necessary to send messages on our behalf. These providers are bound by confidentiality obligations and may not use your information for any other purpose.

5Data Sharing & Third Parties

We do not sell, rent, or share your personal information with third parties for their marketing purposes. We may share information only in the following limited circumstances:

• Service providers: Trusted platforms necessary to operate our business, such as Go High Level (CRM and messaging), Meta (Facebook advertising pixel and conversion tracking), and appointment scheduling tools
• Legal requirements: When required by law, court order, or governmental authority
• Business transfers: In connection with a merger, acquisition, or sale of assets, with notice provided to affected users

6Cookies & Tracking Technologies

Our website uses cookies, web beacons, pixels, and similar tracking technologies — including the Meta (Facebook) Pixel (ID: 916549937557847) — to collect information about your visits for purposes including:

• Ad measurement and conversion tracking
• Ad targeting and delivery optimization
• Website analytics and performance improvement
• Retargeting visitors who have shown interest in our services

This information may be shared with third parties including Meta Platforms, Inc. You may opt out of interest-based advertising at any time:

• aboutads.info/choices — Digital Advertising Alliance (US)
• youronlinechoices.eu — European Interactive Digital Advertising Alliance

You may also disable cookies in your browser settings, though this may affect some website functionality. We also use browser localStorage to remember returning visitors to our quote tool so they do not need to re-enter their information on subsequent visits.

7Data Security

We implement reasonable and appropriate technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Secure HTTPS encryption on all website pages
• Access controls limiting who can view personal data
• Use of reputable, security-compliant third-party platforms (Go High Level)
• Regular review of our data handling practices

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

8Data Retention

We retain your personal information only as long as necessary to provide our services, fulfill the purposes described in this policy, or comply with legal obligations. You may request deletion of your information at any time by contacting us.

9Your Rights & Subject Access

You have the right to ensure your personal data is being processed lawfully. Specifically, you may:

• Request access to the personal data we hold about you
• Request corrections to inaccurate or incomplete data
• Request deletion of your personal information
• Withdraw consent to communications or data processing at any time
• Opt out of SMS messages by replying STOP
• Opt out of email marketing by clicking unsubscribe in any email
• Request a copy of your data in a portable format

To exercise any of these rights, contact us in writing at:

Email: [email protected]
Phone: +1 601-297-2490
Mail: Steadfast Life & Health · 1631 Plantation Blvd, Jackson, MS 39211

We will acknowledge your request within 5 business days and fulfill it within 30 days. If you believe your rights have not been respected, you may file a complaint with the FTC at reportfraud.ftc.gov.

10Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from minors. If we become aware that we have collected information from someone under 18, we will delete it immediately.

11Applicable Privacy Laws

Our privacy practices are informed by applicable US federal and state privacy regulations including the FTC Act, Gramm-Leach-Bliley Act (GLBA), HIPAA (where applicable), COPPA, and the California Consumer Privacy Act (CCPA).

12Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of our services constitutes acceptance of the updated policy.